Unlike previous years when weekdays and late mornings were clearly the best time spots for publishing, 2022 ushers in a whole new time frame that favors weekends and evenings as the most-engaged times for Instagrammers. Sundays between eight and nine o’clock in the evenings is currently the #1 best time to post content on Instagram. #1 The Best Time To Post On Instagram Is 8- 9 pm On Sundays Our recommendations are based on the latest research from Hubspot’s 2022 Instagram Engagement report, with additional consideration from insights by Oberlo, Sprout, Later, and Hootsuite. We analyzed several recent studies and research, based on data from over one hundred million Instagram posts across the globe. If your engagement rates are low, now is the time to increase them because the new “ Following Categories ” feature could work against you if you’re not actively engaging your audience. That’s why we want you to begin experimenting with precise timing now - so that you can run multiple tests and use analytics to customize exactly what times work best for your brand. You might consider aiming for a top spot in the soon-to-launch Following feed, which will be a “version of a chronological feed.” In this case, the timing of your posts could have a massive impact on whether they get seen. If your main objective is to increase engagement, try posting at exact times, but run continuous experiments to determine what works best for your audience.Try using the best times recommendations as a starting place, then watch your analytics, run experiments, and make adjustments to help you find the absolute best posting times for your audience. In this case, one of your top goals is to get seen in the Home feed, where exact timing isn’t a major factor (but recency matters). If your brand’s objective is to expand your reach, consider posting an hour or so before the recommended times.How you can best use the recommendations depends on your brand’s objectives and goals for 2022. The best posting times listed in this report reflect the times when audiences are most engaged on Instagram. How To Use Best Posting Times To Boost Reach And Engagement
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